The Marketing Concentration focuses on the various strategies, processes, and practical applications involved in meeting market demands and satisfying customer needs. Students practice skills in various industries from both domestic and international perspectives. Areas of study and marketing applications include strategic management, consumer behavior, international business marketing, globalization of business, research methodology and sales and distribution management.

CURRICULUM OVERVIEW

Level I - Foundation Level

MBA500 - Principles of Management
Manager Factor: Managing an organization or an individual department effectively involves an extensive array of responsibilities. This course helps a manager to learn the fundamental principles involved in handling these responsibilities

MBA501 - Organizational Behavior
Manager Factor: Every organization has its unique culture and milieu. For the smooth functioning of an organization it is very essential for the manager to be in line with the organizational goals and to have satisfied employees. This course provides techniques for a manager to achieve both these goals.

MBA502 - Managerial Economics
Manager Factor: By integrating economic theory with business practice, this course aims at providing a unifying framework for managerial decision-making.

Level II - Intermediate Level

MBA503 - Management Information Systems
Manager Factor: For any organization to exist today, an information system is as much needed as its employees. Therefore every manager needs to be fluent in using information systems not just to perform the routine processes but also to create innovative upgrades that can boost up the profits in the organization. This course aims to provide the manager with a wealth of knowledge in information systems.

MBA504 - Quantitative Techniques
Manager Factor: Precision is the hallmark of every business activity and this course imparts the manager with the statistical and quantitative background needed to adopt precision as a policy of profit and success in any business.

MBA507 - Marketing Management
Manager Factor: There is no meaning in producing world-class products and services when those cannot be appropriately presented to the customer. This course provides the manager with information about captivating marketing factors that need to be considered while presenting the product to the customer. This course helps the manager in presenting the product in the market in the time, place and manner that the customer likes to have it.

Level III - Advanced Level

MBA505 - Strategic Management
Manager Factor: Strategic management sets the tone for managerial decisions and actions that determine the long-term success of any organization. This course provides a manager the eye to view different approaches and methods for achieving and maintaining a company’s strategic position in the competitive global market.

MBA506 - Research Methodology
Manager Factor: Research helps in identifying problems that can crop up in any business and in finding solutions to the existing problems. This course helps the manager to utilize the full potential of research and put it into practice in the operations of a business.

MBA511 - Consumer Behavior
Manager Factor: A happy customer is a customer for life! The key factor to the success of any organization is a satisfied customer. The needs and likes of consumers are very dynamic and an organization must have an established system to keep itself abreast with the dynamic consumer behavior. This course aims to provide a manager with comprehensive knowledge to understand consumer behavior.

Level IV - Specialization Level

MBA514 - Sales and Distribution Management
Manager Factor: Managing sales force is a very important element in conducting a business. Equally important is delivering the products through the right channel, as it brings about a substantial difference in whether the product will be sold or not. This course provides the manager with the knowledge that is essential to make the right choices in leading a sales and distribution unit.

MBA518 - International Business Marketing
Manager Factor: The current business world is one melting pot of buyers and sellers who are free to trade in an open market. This course provides valuable information about cultural, legal, monetary and political practices across globe for the managers who operate in such a global environment.

MBA521 - Customer Relationship Management
Manager Factor: Customer Relationship Management in not a technique that can be learnt from books but a business philosophy that needs to be achieved by most managers. This course is a valuable guideline to help managers achieve these customer relationships.

Level V - Capstone Level

MBA523 - Globalization of Business
Manager Factor: The business curve is steadily moving up, towards a worldwide Investment environment and the integration of national capital markets. This calls for every manger to learn the process of identifying prospective international markets, conducting negotiations with and forming supply agreements with vendors of goods and services. This course is a guideline for any manager who wants to go global.


Course Descriptions -